Salesforce ArchitectureAdvancedidentitymulti-cloudsso
Design cross-cloud identity for Marketing Service and Commerce
Real World Scenario
Same customer exists differently in Marketing Cloud Service Cloud and Commerce Cloud profiles.
Expected Answer
• Unified identity key email loyalty ID across clouds
• Data Cloud identity resolution cross-cloud profiles
• SSO consistent Experience Cloud and Commerce login
• Consent synchronized marketing vs service purpose
• Integration maintaining ID mapping table
• Customer 360 API aggregated view
• Privacy erasure cascades all clouds
Follow-Up Questions & Answers
Click to expand — each follow-up includes a direct, interview-ready answer
Main difference: use case and scale. Unified identity key email loyalty ID across clouds. Data Cloud identity resolution cross-cloud profiles. Pick based on your integration pattern and team capability. Cross-cloud identity is foundation for true Customer 360—not optional glue work. Optimize for scale and operational observability.
Architect Perspective
Cross-cloud identity is foundation for true Customer 360—not optional glue work.