Send WhatsApp order status updates via Commerce API event pipeline
Real World Scenario
Customers opt into WhatsApp shipping updates at checkout but messages arrive hours late or with wrong tracking numbers after order export delays.
Expected Answer
Follow-Up Questions & Answers
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Main difference: use case and scale. Subscribe to Commerce order and shipment status events via webhooks or Order Management events. Map order lifecycle states to approved WhatsApp template messages per locale. Pick based on your integration pattern and team capability. Transactional WhatsApp is event-driven architecture—checkout opt-in means nothing without reliable order event pipeline and template governance. Optimize for scale and operational observability.
Architect Perspective
Transactional WhatsApp is event-driven architecture—checkout opt-in means nothing without reliable order event pipeline and template governance.