Learn Data Cloud
Identity resolution, unified profiles, segmentation, activation, and data governance.
67 questions in this topic
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Showing 13 of 67 Data Cloud questions
What is Salesforce Data Cloud in simple terms?
A stakeholder asks why they need Data Cloud when they already have Salesforce CRM and a data warehouse.
What is identity resolution in Data Cloud?
The same customer appears as three records—web guest, email subscriber, CRM contact. You explain how Data Cloud connects them.
What is a Data Cloud data model object (DMO)?
An ingest file has columns that do not match Contact fields. You introduce DMOs as the staging layer.
What is segmentation in Data Cloud?
Marketing wants "customers who bought in 90 days but have not opened email." You explain how segments work.
What is activation in Data Cloud?
After building a segment, the marketer asks how it reaches Journey Builder. You explain activation.
What is the difference between batch and streaming ingestion?
Web events need near-real-time personalization but billing files arrive nightly. You compare ingestion modes.
What is consent and privacy management in Data Cloud?
Legal requires honoring marketing opt-outs across all channels. You explain how consent fits Data Cloud.
What is a calculated insight vs a standard attribute?
A PM wants "total orders last 30 days" on every profile for targeting. You explain calculated insights.
How does Data Cloud relate to Sales Cloud and Service Cloud?
Sales reps ask why they should care about Data Cloud if they live in Opportunity records daily.
What is data governance in a Data Cloud project?
Multiple teams upload CSV files with conflicting customer IDs. You introduce basic governance.
What troubleshooting steps apply when profiles look empty?
After go-live, unified profiles show names but no purchase history. You walk through first checks.
What licenses or skills should a beginner know about for Data Cloud?
You join a project and need to know what to study first for a Data Cloud junior role.
Build operational alerting for ingestion failures
Nobody noticed a broken S3 ingestion path until a campaign launched to an empty segment.